Localization v Translation

Take Your Business to the Next Level by Creating Localized Content

In the current fast-paced and highly digitalized business world, you need to come up with a robust online content marketing strategy to stay ahead of the competition. One of the sure-fire ways of achieving this goal is by creating localized content.

What is Content Localization?

Content localization means writing content in a language that the local audience will understand. Cultural traditions and social conventions have to be included in the content to make it relevant to the audience. The process may also involve translating the content from one language to another to suit the target audience.

Website Content Translation vs. Website Content Localization

Unknown to most people is that there is a difference between website content translation and website content localization. Website content translation refers to the process of changing the original language version of web content into the local language.

On the other hand, website content localization is the process of adapting your web content for regional or local customers. It involves not only changing the language but also other site elements to appeal to the target customers cultural preferences and beliefs.

Advantage of Writing Content from a Local Perspective

Increase Sales

Marketing content is more effective in luring potential customers to purchase a product when expressed in the context and language that they are familiar with. For example, internet marketing articles that are written in Spanish will resonate with customers in Puerto Rico but fail to deliver the expected result in Argentina. The same content intended for Puerto Rico customers might need to be localized to connect with potential customers in the Basque region of Spain since the two regions have different cultural conventions and linguistic particularities.

Enhance Competitiveness

A recent study shows that 75% of online customers prefer buying products from websites that are in their language. Localizing your content will help you to penetrate new markets without spending a fortune on other offline and digital marketing strategies. Content that is relevant to the new customers beliefs and traditions will help boost your credibility in the new markets. Otherwise, content that is developed without putting into consideration the needs and preferences of the local audience will chase customers away from your site.

Improving Ranking on Search Engines

Content localization not only helps to disseminate the intended message to the audience better but also improves the website ranking on search engines. When developing the content, it is imperative to carry out an intensive market research to know the keywords and phrases that the local customers use to look for information related to your products and services online. Including them in your content will enhance that the visibility of our site online.

Take your business to the next level of success by localizing your website content. Be sure to carry out feasibility studies to get a clear perspective of the market. You could also outsource this task to a local SEO and digital marketing company to save time for other equally important business activities.

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